SME Fast track 2018




SME FAST for Women in business is a program organized by Alternative Advert, Nigeria’s foremost Digital marketing in Nigeria. It is intended to empower Women who own SME’s on how they take their business to the next level both with the use of digital marketing and other tools.

The program is scheduled to hold on the 21st of November, 2018.

It intends to be one of the largest gathering of women professionals, business owners and intending start-up business owners all over Nigeria. This is to give women the opportunity to come together and find ways to support each other so that they can all move forward together.

While the global community strives to ensure that the Sustainable Development Goals (SDGs) come to fulfillment,  we at Alternative Advert are trying to do our own bit in order to ensure that it is possible.

Achieving gender equality and empowering women is now a global priority. The challenges gender inequality causes is as huge as the  benefits of gender equality. The impacts of gender equality on the fulfillment of the SDGs would be tremendous especially in poverty alleviation and the global economy.

Research shows that increased gender equality does not only help the economy but also has tangible benefits for the individual enterprises. As part of this global effort small and medium enterprises (SMEs) can play a key and leading role creating new opportunities for women’s economic empowerment.

This makes gender equality a win-win situation for both the immediate community and the global community.

One effective way of promoting women’s empowerment in markets and value chains that are mostly male dominated is to invest time, effort, money and other resources necessary to make the real impact in ventures that are adjacent to the core business of the enterprise.

Two factors responsible for many of the barriers to women empowerment are social and cultural norms.

It is important to recognize the enterprise has in its ability to create more sustainable economic opportunities for women.

Deliberate investments are necessary to address existing inequalities in terms of skills, training and capacity building as in many cases women do not have access to any sort of training their male counterparts receive.

African women are rising up to the task and getting more involved in the development of the economy of the continent.

With SME Fast Track 2018, we can help more women make their business ideas become reality and as well solve the most important limitation in Africa which is funds

About the Event

SME Fast Track is a one-day free event exclusively packaged for women. The event is powered by Alternative Adverts Ltd in partnership with Nigeria Association of Small and Medium Enterprises (NASME). Lagos

The event is divided into three segments; namely the

  • The Mentorship
  • The Workshop/training
  • The Funding

Each segment is designed to address major challenges women in business are facing in Nigeria today and explore the opportunities available to tackle them at this age and time.

At the Mentorship Segment, women will share ideas with successful business owners and glean from their wealth of experiences and depth of knowledge while they also get to ask all the questions they’ve always wanted to ask.

At the Training Segment, women will be empowered with tools, information and processes to market and sell their business effectively.

While at the Funding Segment, women will gain access to opportunities to actually fund their businesses.

It’s a full day event aimed to help every business woman in Nigeria thrive.

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